Xinhua News Agency Vice President Zhou Xisheng (L, front) shakes hands with Dr. Yin Yin Wei (R, front), United Nations Children's Fund (UNICEF) Representative in China after signing a memorandum of understanding (MOU) in Beijing, capital of China, on Nov. 5, 2009. A large-scale global media campaign for children' rights co-sponsored by Xinhua News Agency and the United Nations Children's Fund (UNICEF) was launched here Thursday in the run-up to Universal Children's Day, which falls on Nov. 20, in advance of a planned 24-hour global live multimedia coverage of events on the day. (Xinhua/Rao Aimin)